Campaign India Team
Jul 22, 2022

Campaign India Digital Crest Awards 2022: Shortlists

Winners to be announced through an on-ground event in Mumbai on 28 July

Campaign India Digital Crest Awards 2022: Shortlists
Shortlists for the 2022 edition of the Campaign India Digital Crest Awards have been announced. The awards celebrate excellence in digital marketing.
 
Nine jurors (full list below) judged the work and shortlisted the following entries:
 
Entry Category Entrant Company Title Brand
Apps - Mobile Apps Social Beat Boss Jahan Load Wahan Blackbuck
Best use of digital personal assistant Interactive Avenues “Hey Alexa” with Social Media Star Amazon Alexa
Digital Strategy Schbang Digital #InhalersHainSahi Campaign Cipla
Digital Strategy Fulcro Kotak Cherry - The world's first brand launched by its competitors Kotak Cherry
Digital Strategy MXP Media India Matsya Kaand Move MX Player
Digital Strategy Kinnect The Wicked Launch TVS Raider
Digital Strategy Fulcro UPI Chalega – Building the world's largest digital payments ecosystem UPI
Display Cipla Health Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin Naselin
Display Interactive Avenues - A Reprise Network Company Prime On Your Plate Amazon Prime Video
Display Fulcro The Invincible Drunk Driver Challenge Display campaign Kotak General Insurance
Experiential Cipla Health Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin Naselin
Format Innovation Cipla Health Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin Naselin
Innovation in e-commerce  Performics India Driving high ROI through Competitor Targeting Aashirvaad Svasti Ghee
Integrated Toaster India #SearchForChange Campaign Google Voice Search
Integrated BBDO India #ShareTheLoad Ariel
Integrated Kinnect Asian Paints Royale Play Taana Baana Asian Paints
Integrated Centrick Marketing Solutions The Creepy T-shirt Lifelong Online
Integrated Fulcro UPI Chalega – Building the world's largest digital payments ecosystem UPI
Long-term Strategy BBDO India (Mumbai) See Equal #ShareTheLoad Ariel
Long-term Strategy Fulcro UPI Chalega – Building the world's largest digital payments ecosystem UPI
Loyalty Interactive Avenues - A Reprise Network Company Hershey's Happy At Home Hershey's India Private Ltd
Loyalty Fulcro UPI Chalega – Building the world's largest digital payments ecosystem UPI
Media innovation Cipla Health Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin Naselin
Media innovation Interactive Avenues - A Reprise Network Company Prime On Your Plate Amazon Prime Video
Media innovation Performics India Sunfeast Farmlite - Winning hearts on Amazon with taste & health! Sunfeast Farmlite
Mobile - Display Cipla Health Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin Naselin
Mobile - Display Interactive Avenues - A Reprise Network Company Prime On Your Plate Amazon Prime Video
Mobile - Integrated Viacom 18 The Big Picture ColorsTv x Blitzkraig
Online Commerce Campaign - Customer acquisition Performics India Sunbean Acquisition Campaign ITC Sunbean
Online marketing White Rivers Media #HERSHE 2022 Hershey's Bars
Online marketing Interactive Avenues - A Reprise Network Company #YourForevers Valentine’s Day Campaign with Hershey India Hershey's India Private Ltd
Online marketing Kinnect Asian Paints Royale Play Taana Baana Asian Paints
Online marketing Cipla Health Omnigel-'Meri Wali Laal Tube' Omnigel
Online marketing Interactive Avenues - A Reprise Network Company Prime On Your Plate Amazon Prime Video
Online marketing Kinnect The Wicked Launch TVS Raider
Online marketing Fulcro UPI Chalega – Building the world's largest digital payments ecosystem UPI
Online Video - Long form (Over 180 seconds) Wirality Media Jam The Scam Returns Truecaller
Online Video - Long form (Over 180 seconds) 21N78E Creative Labs Rishton Ki Boli Reliance Digital
Online Video - Short form (180 seconds or less) Interactive Avenues “Hey Alexa” with Social Media Star Amazon Alexa
Online Video - Short form (180 seconds or less) Wirality Media Chhota SMS Truecaller
Online Video - Short form (180 seconds or less) Interactive Avenues Hershey's Happy At Home Hershey's India Private Ltd
Online Video - Short form (180 seconds or less) Sharechat Pulse #Moj Pulse
Online Video - Short form (180 seconds or less) SoCheers Right Time To Buy Furniture Godrej Interio
Online Video - Short form (180 seconds or less) BBDO India See Equal #ShareTheLoad Ariel
Online Video - Short form (180 seconds or less) Grapes Digital Valentines Day Campaign- #SayItWithARose Dabur Gulabari
Real time advertising  Toaster India #GetTheFacts Campaign Google Search
Real time advertising  Schbang Digital Solutions Fevicol's Ronaldo Post Fevicol
Search - Application of technology in search Puretech Digital Organic Growth Marketing HDFC securities ltd
Social cause - Campaign for an NGO Team Pumpkin #RaigadFloods Swades Foundation
Social cause - Campaign for an NGO Viacom 18 Puasitivity ColorsTv x Blitzkraig
Social cause - Social cause supported by a corporate/brand Tonic Worldwide #DriveItRight SBI General Insurance
Social cause - Social cause supported by a corporate/brand Toaster India #SearchForChange Campaign Google Voice Search
Social cause - Social cause supported by a corporate/brand Columbia Pacific Communities Columbia Pacific Communities - #ReachOut Columbia Pacific Communities
Social cause - Social cause supported by a corporate/brand Kinnect Fight For What's Right TVS Raider
Social cause - Social cause supported by a corporate/brand BBDO India See Equal #ShareTheLoad Ariel
Social cause - Social cause supported by a corporate/brand ^atom Network The Won't Work+ Range Reliance General Insurance
Use of Data - For CRM Toaster India #GetTheFacts Campaign Google Search
Use of Data - For CRM Schbang Digital Solutions Nobel Hygiene's Digital Transformation Friends Diaper, Nobel Hygiene
Use of Data - For New Business Interactive Avenues Hershey's Happy At Home Hershey's India Private Ltd
Use of Data - For New Business Schbang Digital Solutions Tata Comms Tata
Use of social media in a campaign Tonic Worldwide #DriveItRight SBI General Insurance
Use of social media in a campaign Interactive Avenues - A Reprise Network Company #FlavoursKaTyohaar Voltas beko
Use of social media in a campaign Toaster India #SearchForChange Campaign Google Voice Search
Use of social media in a campaign Interactive Avenues #YourForevers Valentine’s Day Campaign with Hershey India Hershey's India Private Ltd
Use of social media in a campaign Schbang Digital Solutions  Fevicol's Pinned Comments Campaign Fevicol
Use of social media in a campaign Interactive Avenues - A Reprise Network Company I AM ALPHA Sony Alpha India
Use of social media in a campaign Sharechat Interactive Webcard Campaign by Vivel Vivel
Use of social media in a campaign Fulcro Kotak Cherry - The world's first brand launched by its competitors Kotak Cherry
Use of social media in a campaign Schbang Digital Solutions London Dairy #iScreamForIceCream by Schbang London Dairy
Use of social media in a campaign BBDO India See Equal #ShareTheLoad Ariel
Use of social media in a campaign Centrick Marketing Solutions The Creepy T-shirt Lifelong Online
Use of social media in a campaign SoCheers The Family Man Job Hunt Amazon Prime Video India
Use of social media in a campaign Fulcro UPI Chalega – Building the world's largest digital payments ecosystem UPI
Use of social media in a campaign SoCheers Venom #ChocolatesMissing Sony Pictures Entertainment India
Viral marketing campaign White Rivers Media #HERSHE 2022 Hershey's Bars
Viral marketing campaign Schbang Fevicol's Ronaldo Post Fevicol
Viral marketing campaign Viacom 18 Naagin 6 ColorsTv x Blitzkraig
Viral marketing campaign BBDO India See Equal #ShareTheLoad Ariel
Viral marketing campaign Paisabazaar.com The Sweet Sound of Wood Paisabazaar.com
Viral marketing campaign Sportskeeda Twitter Trend Dell Futurist Gaming Challenge Dell Technologies
Website - Campaigns Schbang Digital Solutions  Tata Comms Tata
Website - Campaigns Fulcro The Invincible drunk driver challenge website Kotak General Insurance
Website - Campaigns Schbang Digital Solutions  Unparalled Communications, Tailored for You Tata Communications
Website - Corporate / Brand Reliance Nippon Life Insurance Customer Portal RNLIC Customer Portal - Friend for Life
Website - Corporate / Brand Fulcro Tata Motors Intellisite - Ai driven dynamic personalization at scale Tata Motors
 
Here are the jurors:
  • Hitesh Malhotra, VP - marketing (beauty and luxury), Reliance Industries
  • Kanika Mittal, lead-large client solutions, Twitter India
  • Mayur Hola, head - global brand, Oyo
  • Prerna Nagpal, head - brand marketing, Lifelong Online
  • Rubeena Singh, country manager, Verse
  • Shaily Mehrotra, managing director, Fixderma
  • Shashank Srivastava, executive director, Maruti Suzuki India
  • Sushil Matey, chief executive officer, ISA
  • Vanda Ferrao, head - marketing, FreshToHome
Winners will be announced on 28 July 2022 in Mumbai. Each shortlisted entry counts for two passes for the event. Contact Dinika Tahilramani to register yourself for the event.
 
Source:
Campaign India

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