Campaign India Digital Crest Awards 2022: Shortlists

Winners to be announced through an on-ground event in Mumbai on 28 July

Jul 22, 2022 04:33:00 AM | Article | Campaign India Team

Shortlists for the 2022 edition of the Campaign India Digital Crest Awards have been announced. The awards celebrate excellence in digital marketing.
 
Nine jurors (full list below) judged the work and shortlisted the following entries:
 
Entry CategoryEntrant CompanyTitleBrand
Apps - Mobile AppsSocial BeatBoss Jahan Load WahanBlackbuck
Best use of digital personal assistantInteractive Avenues“Hey Alexa” with Social Media StarAmazon Alexa
Digital StrategySchbang Digital#InhalersHainSahi CampaignCipla
Digital StrategyFulcroKotak Cherry - The world's first brand launched by its competitorsKotak Cherry
Digital StrategyMXP Media IndiaMatsya Kaand MoveMX Player
Digital StrategyKinnectThe Wicked LaunchTVS Raider
Digital StrategyFulcroUPI Chalega – Building the world's largest digital payments ecosystemUPI
DisplayCipla HealthNaselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for NaselinNaselin
DisplayInteractive Avenues - A Reprise Network CompanyPrime On Your PlateAmazon Prime Video
DisplayFulcroThe Invincible Drunk Driver Challenge Display campaignKotak General Insurance
ExperientialCipla HealthNaselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for NaselinNaselin
Format InnovationCipla HealthNaselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for NaselinNaselin
Innovation in e-commerce Performics IndiaDriving high ROI through Competitor TargetingAashirvaad Svasti Ghee
IntegratedToaster India#SearchForChange CampaignGoogle Voice Search
IntegratedBBDO India#ShareTheLoadAriel
IntegratedKinnectAsian Paints Royale Play Taana BaanaAsian Paints
IntegratedCentrick Marketing SolutionsThe Creepy T-shirtLifelong Online
IntegratedFulcroUPI Chalega – Building the world's largest digital payments ecosystemUPI
Long-term StrategyBBDO India (Mumbai)See Equal #ShareTheLoadAriel
Long-term StrategyFulcroUPI Chalega – Building the world's largest digital payments ecosystemUPI
LoyaltyInteractive Avenues - A Reprise Network CompanyHershey's Happy At HomeHershey's India Private Ltd
LoyaltyFulcroUPI Chalega – Building the world's largest digital payments ecosystemUPI
Media innovationCipla HealthNaselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for NaselinNaselin
Media innovationInteractive Avenues - A Reprise Network CompanyPrime On Your PlateAmazon Prime Video
Media innovationPerformics IndiaSunfeast Farmlite - Winning hearts on Amazon with taste & health!Sunfeast Farmlite
Mobile - DisplayCipla HealthNaselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for NaselinNaselin
Mobile - DisplayInteractive Avenues - A Reprise Network CompanyPrime On Your PlateAmazon Prime Video
Mobile - IntegratedViacom 18The Big PictureColorsTv x Blitzkraig
Online Commerce Campaign - Customer acquisitionPerformics IndiaSunbean Acquisition CampaignITC Sunbean
Online marketingWhite Rivers Media#HERSHE 2022Hershey's Bars
Online marketingInteractive Avenues - A Reprise Network Company#YourForevers Valentine’s Day Campaign with Hershey IndiaHershey's India Private Ltd
Online marketingKinnectAsian Paints Royale Play Taana BaanaAsian Paints
Online marketingCipla HealthOmnigel-'Meri Wali Laal Tube'Omnigel
Online marketingInteractive Avenues - A Reprise Network CompanyPrime On Your PlateAmazon Prime Video
Online marketingKinnectThe Wicked LaunchTVS Raider
Online marketingFulcroUPI Chalega – Building the world's largest digital payments ecosystemUPI
Online Video - Long form (Over 180 seconds)Wirality MediaJam The Scam ReturnsTruecaller
Online Video - Long form (Over 180 seconds)21N78E Creative LabsRishton Ki BoliReliance Digital
Online Video - Short form (180 seconds or less)Interactive Avenues“Hey Alexa” with Social Media StarAmazon Alexa
Online Video - Short form (180 seconds or less)Wirality MediaChhota SMSTruecaller
Online Video - Short form (180 seconds or less)Interactive AvenuesHershey's Happy At HomeHershey's India Private Ltd
Online Video - Short form (180 seconds or less)SharechatPulse #MojPulse
Online Video - Short form (180 seconds or less)SoCheersRight Time To Buy FurnitureGodrej Interio
Online Video - Short form (180 seconds or less)BBDO IndiaSee Equal #ShareTheLoadAriel
Online Video - Short form (180 seconds or less)Grapes DigitalValentines Day Campaign- #SayItWithARoseDabur Gulabari
Real time advertising Toaster India#GetTheFacts CampaignGoogle Search
Real time advertising Schbang Digital SolutionsFevicol's Ronaldo PostFevicol
Search - Application of technology in searchPuretech DigitalOrganic Growth MarketingHDFC securities ltd
Social cause - Campaign for an NGOTeam Pumpkin#RaigadFloodsSwades Foundation
Social cause - Campaign for an NGOViacom 18PuasitivityColorsTv x Blitzkraig
Social cause - Social cause supported by a corporate/brandTonic Worldwide#DriveItRightSBI General Insurance
Social cause - Social cause supported by a corporate/brandToaster India#SearchForChange CampaignGoogle Voice Search
Social cause - Social cause supported by a corporate/brandColumbia Pacific CommunitiesColumbia Pacific Communities - #ReachOutColumbia Pacific Communities
Social cause - Social cause supported by a corporate/brandKinnectFight For What's RightTVS Raider
Social cause - Social cause supported by a corporate/brandBBDO IndiaSee Equal #ShareTheLoadAriel
Social cause - Social cause supported by a corporate/brand^atom NetworkThe Won't Work+ RangeReliance General Insurance
Use of Data - For CRMToaster India#GetTheFacts CampaignGoogle Search
Use of Data - For CRMSchbang Digital SolutionsNobel Hygiene's Digital TransformationFriends Diaper, Nobel Hygiene
Use of Data - For New BusinessInteractive AvenuesHershey's Happy At HomeHershey's India Private Ltd
Use of Data - For New BusinessSchbang Digital SolutionsTata CommsTata
Use of social media in a campaignTonic Worldwide#DriveItRightSBI General Insurance
Use of social media in a campaignInteractive Avenues - A Reprise Network Company#FlavoursKaTyohaarVoltas beko
Use of social media in a campaignToaster India#SearchForChange CampaignGoogle Voice Search
Use of social media in a campaignInteractive Avenues#YourForevers Valentine’s Day Campaign with Hershey IndiaHershey's India Private Ltd
Use of social media in a campaignSchbang Digital Solutions Fevicol's Pinned Comments CampaignFevicol
Use of social media in a campaignInteractive Avenues - A Reprise Network CompanyI AM ALPHASony Alpha India
Use of social media in a campaignSharechatInteractive Webcard Campaign by VivelVivel
Use of social media in a campaignFulcroKotak Cherry - The world's first brand launched by its competitorsKotak Cherry
Use of social media in a campaignSchbang Digital SolutionsLondon Dairy #iScreamForIceCream by SchbangLondon Dairy
Use of social media in a campaignBBDO IndiaSee Equal #ShareTheLoadAriel
Use of social media in a campaignCentrick Marketing SolutionsThe Creepy T-shirtLifelong Online
Use of social media in a campaignSoCheersThe Family Man Job HuntAmazon Prime Video India
Use of social media in a campaignFulcroUPI Chalega – Building the world's largest digital payments ecosystemUPI
Use of social media in a campaignSoCheersVenom #ChocolatesMissingSony Pictures Entertainment India
Viral marketing campaignWhite Rivers Media#HERSHE 2022Hershey's Bars
Viral marketing campaignSchbangFevicol's Ronaldo PostFevicol
Viral marketing campaignViacom 18Naagin 6ColorsTv x Blitzkraig
Viral marketing campaignBBDO IndiaSee Equal #ShareTheLoadAriel
Viral marketing campaignPaisabazaar.comThe Sweet Sound of WoodPaisabazaar.com
Viral marketing campaignSportskeedaTwitter Trend Dell Futurist Gaming ChallengeDell Technologies
Website - CampaignsSchbang Digital Solutions Tata CommsTata
Website - CampaignsFulcroThe Invincible drunk driver challenge websiteKotak General Insurance
Website - CampaignsSchbang Digital Solutions Unparalled Communications, Tailored for YouTata Communications
Website - Corporate / BrandReliance Nippon Life InsuranceCustomer PortalRNLIC Customer Portal - Friend for Life
Website - Corporate / BrandFulcroTata Motors Intellisite - Ai driven dynamic personalization at scaleTata Motors
 
Here are the jurors:
  • Hitesh Malhotra, VP - marketing (beauty and luxury), Reliance Industries
  • Kanika Mittal, lead-large client solutions, Twitter India
  • Mayur Hola, head - global brand, Oyo
  • Prerna Nagpal, head - brand marketing, Lifelong Online
  • Rubeena Singh, country manager, Verse
  • Shaily Mehrotra, managing director, Fixderma
  • Shashank Srivastava, executive director, Maruti Suzuki India
  • Sushil Matey, chief executive officer, ISA
  • Vanda Ferrao, head - marketing, FreshToHome
Winners will be announced on 28 July 2022 in Mumbai. Each shortlisted entry counts for two passes for the event. Contact Dinika Tahilramani to register yourself for the event.