Campaign India Team
May 29, 2018

CIDCA 2018: Shortlists announced (part two)

Find shortlists for the remaining categories here

CIDCA 2018: Shortlists announced (part two)
The second and final part of the shortlists for the 2018 edition of Campaign India's Digital Crest Awards (CIDCA) have been announced.
 
The following categories have no shortlists:
  • Online Commerce Campaign - Customer Engagement
  • Search - Application of technology in search
Winners will be announced on 5 June at Hard Rock Cafe, Worli, Mumbai. Entry to the awards night is by invitation and restricted to pre-registered guests.
 
To view images from the jury day and see the list of jurors, click here
 
To see part one, click here.
 
Entry Title Entrant Company Brand Brand
Social cause - Campaign for an NGO Proud Fathers for Proud Daughters In House Agency, Mumbai Nanhi Kali
Social cause - Campaign for an NGO Measles and Rubella Vaccination Campaign Columbus India UNICEF
Social cause - Campaign for an NGO #PowerlessQueen WATConsult Mahindra and Mahindra - Mahindra Rise
Social cause - Social cause supported by a corporate/brand ICICI - Transforming Lives Mindshare India Pvt. Ltd. ICICI Bank
Social cause - Social cause supported by a corporate/brand Not Shaadi Material Mindshare India Pvt. Ltd. Star Plus
Social cause - Social cause supported by a corporate/brand Friendship- 1 Drunk driving- 0 Mindshare McDowells no.1 soda
Social cause - Social cause supported by a corporate/brand Ola Share #FarakPadtaHai Happy Mcgarrybowen OLA
Social cause - Social cause supported by a corporate/brand #7hourmarathon Happy mcgarrybowen Duroflex
Social cause - Social cause supported by a corporate/brand #ToughLove Innocean Worldwide India Hyundai Motor India Limited
Social cause - Social cause supported by a corporate/brand The Blind Faith Upgrade Isobar India Hotel Ramada
Social cause - Social cause supported by a corporate/brand Mission Blue Isobar India National Geographic
Social cause - Social cause supported by a corporate/brand Godrej HIT: India's first Online Platelet Donor community for Dengue patients Godrej Consumer Products Limited Godrej Kala HIT
Social cause - Social cause supported by a corporate/brand Harpic - Banega Swachh India Affle In Partnership with Interactive Avenues Harpic
Social cause - Social cause supported by a corporate/brand #ShutThePhoneUp Asatsu-DK-Fortune Communications Pvt. Ltd. Manforce Condoms
Use of social media in a campaign The Waterfall Targeting Model Mindshare India Pvt. Ltd. Aditya Birla Capital
Use of social media in a campaign Yes Mom MSix ActivKids Immuno Booster
Use of social media in a campaign World’s First On-Demand Interactive Cookery show via Facebook Live Tonic Worldwide Nutralite
Use of social media in a campaign I Can You Can MSix Nicotex
Use of social media in a campaign #ChangeYourLove Mindshare India Pvt. Ltd. Aditya Birla Capital Health Insurance
Use of social media in a campaign #JumpForHealth Mindshare India Pvt. Ltd. Aditya Birla Capital Health Insurance
Use of social media in a campaign Gajar 2.0 - April Fool’s Day Flamingo Digital Private Limited Carot: Connected Car Solution
Use of social media in a campaign Jeep Compass - Social Media FCA India Automobiles Pvt. Ltd. Jeep India
Use of social media in a campaign Hungry For Chocolaty Mindshare India Pvt. Ltd. Kellogg's Chocos Fills
Use of social media in a campaign Not Shaadi Material Mindshare India Pvt. Ltd. Star Plus
Use of social media in a campaign Digital Launch - Dell Inspiron 15 7000 Dell India Pvt Ltd Dell India Pvt Ltd
Use of social media in a campaign #LookLookChallenge Mindshare India Pvt Ltd Idea
Use of social media in a campaign #RemainUnshocked PHD India Center Shock
Use of social media in a campaign Pringles Valentine's - #SingleAsAPringle Wunderman International Pringles India
Use of social media in a campaign Ami KKR Gozoop Online Pvt Ltd Kolkata Knight Riders
Use of social media in a campaign #1SmallStepForCancer Gozoop 1 Small Step Foundation
Use of social media in a campaign #7hourmarathon Happy mcgarrybowen Duroflex
Use of social media in a campaign #भुलादेडर | #BhulaDeDarr Gozoop Star Bharat
Use of social media in a campaign Ola Share World Environment Day #FarakPadta Hai Happy mcgarrybowen OLA
Use of social media in a campaign Xiamoi- HOW SOCIAL MEDIA HELPED XIAOMI INDIA BECOME THE COUNTRY’S NO. 1 SMARTPHONE BRAND Interactive Avenues Xiamoi
Use of social media in a campaign RexBot educates India's youth on healthy sex Interactive Avenues Pvt. Ltd. Durex
Use of social media in a campaign The story of a night napkin on social media Interactive Avenues Stayfree
Use of social media in a campaign Zivame- #FitForAll Interactive Avenues Zivame
Use of social media in a campaign #StrongerThanYourExcuses Gozoop HRX
Use of social media in a campaign Zee Cine Awards 2018 - Social Media Campaign Zee Entertainment Enterprises Ltd Zee Cinema
Use of social media in a campaign NameOfTheWeek Plan B Onesta
Use of social media in a campaign Care For Food Pulp Strategy Communications Pvt. Ltd. Tupperware India
Use of social media in a campaign iCollect Jet Privilege Private Limited JetPrivilege
Use of social media in a campaign Kissan Tiffin Time Table Mindshare India Kissan
Use of social media in a campaign Free Shopping Weekend IdeateLabs Brand Factory
Use of social media in a campaign Castrol POWER1 Cruising Legends FoxyMoron Castrol POWER1
Use of social media in a campaign It’s Time We #PayAttention Zeno Group India Avon
Use of social media in a campaign #inLOVEwithSWITZERLAND iProspect India Switzerland Tourism
Use of social media in a campaign STAR - TED Talks India Nayi Soch Sparkt Private Limited Star Plus
Use of social media in a campaign STAR Plus - Ikyawann - #NotShaadiMaterial SPARKT Private Limited STAR Plus
Use of social media in a campaign Dear Money FoxyMoron Aditya Birla Capital
Use of social media in a campaign Datsun #VoteForChange TBWA\ DAN Datsun
Use of social media in a campaign A Travel User Insight Led Media strategy results in 37X Revenue jump in business Logicserve Digital Pvt. Ltd. Thomas Cook
Use of social media in a campaign #INOXChantsForSachin Teen Bandar INOX
Use of social media in a campaign #LivingWithBosch Everymedia Technologies Pvt. LTD. Bosch Home Appliances India
Use of social media in a campaign #ExperienceSiemens Everymedia Technologies Private Limited Siemens Home India
Use of social media in a campaign Godrej HIT: The Mosquito Who Fought Dengue Godrej Consumer Products Limited Godrej Kala HIT
Use of social media in a campaign Parx Hunt Everymedia Technologies Parx
Use of social media in a campaign #ShutThePhoneUp Grapes Digital Pvt Ltd Manforce Condoms
Use of social media in a campaign #ApprovedByMom (Mother's Day) MRM//McCANN Lufthansa German Airlines
Long-term Strategy STAR Plus - Long Term Strategy SPARKT Private Limited STAR Plus
Long-term Strategy A Rider is a Rider - #SheRidesRE Interactive Avenues Pvt. Ltd. Royal Enfield
Long-term Strategy Media, Analytics & Creative – Integration in true sense resulted in 50% increase in REVENUE! Logicserve Digital Pvt. Ltd. Bajaj Allianz General Insurance
Loyalty The Waterfall Targeting Model Mindshare India Pvt. Ltd. Aditya Birla Capital
Loyalty Increase co-brand card penetration using cards.jetprivilege.com Jet Privilege Private Limited JetPrivilege
Mobile - Display How CEAT drove road safety through Interactive Learning App Isobar India CEAT Tyres
Mobile - Display Friendship- 1 Drunk Driving-0 Mindshare McDowells no.1 soda
Mobile - Display Captain Morgan RUM: Cometh the hour, Cometh the drink Mindshare Captain Morgan
Mobile - Integrated RexBot educates India's youth on healthy sex Interactive Avenues Pvt. Ltd. Durex
Mobile - Integrated How CEAT made Gamers aware of Road Safety Isobar India CEAT Tyres
Mobile - SMS Mahindra Mutual Fund Textmoji Sparkt Private Limited Mahindra Mutual Fund
Mobile - SMS HBO's Suicide Squad On WhatsApp FoxyMoron HBO India
Mobile - SMS India's First AI (Artificial Intelligence) based SMS, S-Cross Grapes Digital Pvt Ltd S-Cross
Online Commerce Campaign - Customer acquisition HyBuy Innocean Worldwide India Hyundai Motor India Limited
Online marketing One India One Money Mindshare India Pvt. Ltd. Aditya Birla Capital
Online marketing Nikon_I am Traveler Lyxel Labs Private Limited Nikon India Pvt Limited
Online marketing How Amazon India Battled Customer Fatigue to Build the Biggest Sales Event of the Year Interactive Avenues Amazon
Online marketing Kissan Tiffin Time Table Mindshare India Kissan
Online marketing Mutual Funds Sahi Hai iProspect India and Dentsu X AMFI
Online marketing The Coolest Summer Job Prodigitz Media Pvt Ltd Havmor Ice Cream
Online marketing Becoming the fitness partner for the millennials-The Quaker Way Mindshare Quaker Oats
Online Video - Long form (Over 180 seconds) Kurkure 2by3 - dialing up the millennial code, the content way Mindshare India Kurkure
Online Video - Long form (Over 180 seconds) World’s First On-Demand Interactive Cookery show via Facebook Live Tonic Worldwide Nutralite
Online Video - Long form (Over 180 seconds) I Can You Can MSix Nicotex
Online Video - Long form (Over 180 seconds) Experience Formula E in 360 with Google Daydream MAHINDRA RACING Mahindra Racing
Online Video - Long form (Over 180 seconds) Pyar Ka Panchnama by Durex Interactive Avenues Pvt. Ltd. Durex
Online Video - Long form (Over 180 seconds) Castrol POWER1 Cruising Legends FoxyMoron Castrol POWER1
Online Video - Long form (Over 180 seconds) #CanDo Diaries - Long Form Teen Bandar Enable Travel
Search - SEO/Paid search 80 Character recipe Tonic Worldwide Nutralite
Search - SEO/Paid search STAR - TED Talks India Nayi Soch - Google Cards SPARKT Private Limited STAR Plus
Search - SEO/Paid search How Reliance Mutual Funds combined remarketing with similar audiences to increase the transactions from new users by 30% on Google Interactive Avenues Mutual Fund
Search - SEO/Paid search Oberoi Hotels – Book Direct Campaign Interactive Avenues Pvt. Ltd. Oberoi Hotels and Resorts
Search - SEO/Paid search Dr. Batra’s Journey: From break-even to achieving profitability Interactive Avenues Dr. Batra
Search - SEO/Paid search Dominating the Top position on Google Search for Myntra via Innovative SEO INFIDIGIT Myntra
Search - SEO/Paid search Google se Bing tak! Logicserve Digital ICICI Prudential Mututal Fund
Search - SEO/Paid search adidas Uprising - Hijack Isobar India adidas Uprising
Search - SEO/Paid search Redemption Remarketing Jet Privilege Private Limited JetPrivilege
Search - SEO/Paid search Ford - Driving on local search towards an accelerated Customer Acquisition strategy SingleInterface Ford
Showcase First ever AR Enabled gaming app for Malls Tonic Worldwide Nexus Malls
Showcase STAR Plus - Vyng App SPARKT Private Limited STAR Plus
Showcase Total - Sense 6 Sparkt Private Limited Total
Showcase Taste the Twist Bot Tonic Worldwide Nutralite
Showcase New Year Resolutions Tonic Worldwide Nutralite
Showcase The Blind Faith Upgrade Isobar India Hotel Ramada
Showcase #PowerlessQueen WATConsult Project Nanhi Kali
Use of Data - For New Business The Waterfall Targeting Model Mindshare India Pvt. Ltd. Aditya Birla Capital
Use of Data - For New Business Mahindra First Choice uses Green Sim Data Insights to drive 8X Conversions Isobar India Indian Blue Book
Use of Data - For New Business Adidas Uses Insight Driven Technology to make Women Fitter Isobar India Adidas
Use of Data - For New Business U Cypher Naya Sport Naye Superstars SPARKT Private Limited U Cypher
Use of Data - For New Business 4R Framework for Business Impact Interactive Avenues Royal Enfield
Use of Data - For New Business Programmatic push & innovative creative strategy yields 165% growth in business Logicserve Digital Pvt. Ltd. Fullerton India
Use of Data - For New Business Data Driven Email Marketing scales up business by 205% Logicserve Digital Pvt. Ltd. Fullerton India
Use of Data - For New Business SBI Life leverages DoubleClick to obtain digital media efficiencies! Logicserve Digital Pvt. Ltd. SBI Life Insurance
Viral marketing campaign Single As A Pringle Mindshare India Private Ltd Pringles
Viral marketing campaign #LookLookChallenge Mindshare India Pvt Ltd Idea
Viral marketing campaign Zivame- #FitForAll Interactive Avenues Zivame
Viral marketing campaign #HowSafeAreYou Whyness Godrej Locking Solutions and Systems
Viral marketing campaign STAR Plus - Ikyawann - #NotShaadiMaterial SPARKT Private Limited STAR Plus
Viral marketing campaign #TurnontheWoofer : Therapeutic Musical album for dogs! Tonic Worldwide Animals Matter to me
Website - Campaigns Kissan Tiffin Time Table Mindshare India Kissan
Website - Campaigns Magic of Lights Tonic Worldwide Bajaj Electricals
Website - Campaigns Fastrack Brand Campaign - Shut The Fake Up TItan Corporate Limited Fastrack
Website - Campaigns 10 Years of mobiquity Money: A Decade of Transforming Lives FrogIdeas mobiquity Money
Website - Corporate / Brand Bajaj Auto: When cutting edge UX meets cutting edge bikes Interactive Avenues Bajaj Auto
Website - Corporate / Brand Smart Cities VML Qais Mahindra
Website - Corporate / Brand Twin Screen Trailer - Feel the Other side by &Privé HD &Privé HD &Privé HD
Use of Data - For CRM Account Summary Campaign for JetPrivilege Loyalty Programme Jet Privilege Private Limited JetPrivilege Pvt. Ltd.

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
HUL urges India to #StartALittleGood
Premium
3 hours ago

HUL urges India to #StartALittleGood

Watch the films conceptualised by Ogilvy here

Premium
Team Airtel moves to Essence
Premium
7 hours ago

Team Airtel moves to Essence

Team Airtel was a special unit created by GroupM when it bagged the Airtel business

Premium
Rajiv Bakshi joins Big Synergy as CEO
Premium
8 hours ago

Rajiv Bakshi joins Big Synergy as CEO

Moves from Intex Technologies where he was CMO

Premium
Gaana portrays downloading as passé, pushes streaming
Premium
8 hours ago

Gaana portrays downloading as passé, pushes streaming

Watch the film conceptualised by River Advertising here