Cholayil has extended its partnership with the Publicis Groupe by appointing Digitas and Starcom to handle its digital and media mandate. The company's creative is handled by Leo Burnett since January 2019.
Pradeep Cholayil, chairman and managing director, Cholayil, said, “Cholayil has strong equity and base in Ayurvedic and natural products and as we contemporise our offering further and reach out to newer segments, we needed a partner that leads in integrated communications play and leverages the power of data for engaging, personalised consumer experiences. Publicis Groupe with its ‘Power of One’ model and offering brings in new perspectives and future-facing capabilities. As we embark on our expansion plans, we look forward to benefiting from their experience and expertise.”
Ashish Ohlyan, head of marketing, Cholayil, said, “Cholayil and Leo Burnett associated last year and together we delivered great results. Medimix, our flagship brand has grown at a significant pace in a sluggish market on the back of new repositioning. We strongly feel that if there is a synergy in the approach of all key stakeholders then it will benefit the brand exponentially. We look forward to the new collaboration to deliver stronger performance of the brand.”
Rathi Gangappa, CEO, Starcom India, said, “This is a prestigious win for us. We were able to demonstrate strong media value for Cholayil and with our 'Human Experience proposition, we look forward to helping them unlock newer, more contemporary consumer connections. Starcom will help them exceed their marketing objectives and remains committed to their growth and success.”
Sonia Khurana, COO – Digitas India, added, “The entire team at Digitas India is thrilled to partner with Cholayil. It's not everyday that one gets a chance to work with brands that have such a rich heritage. We are looking forward to providing digital solutions that will help Medimix, Cuticura and Krishna Thulasi connect with new age consumers to drive business growth.”
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