Chimp&z Inc to handle Raw Beauty’s digital duties
Account win did not involve a multi-agency pitch
Apr 13, 2022 08:35:00 AM | Article | Campaign India Team
Chimp&z Inc has bagged the digital mandate for skincare essentials brand, Raw Beauty.
As per the mandate, the agency will be responsible for formulating the brand's tonality, social media communications, digital strategies and media planning. It is also tasked with the designing and conceptualising of a website to be launched by the brand.
The account win did not involve a multi-agency pitch and will be handled by Chimp&z Inc’s Mumbai office.
Sunayana Walia, co-founder, Raw Beauty, said, “We are eager to expand our customer base by actively and effectively reaching out to our target segment. That would require us to ramp up our social media presence by improving our Instagram presence and strategically deploying ads. We want to ensure that our outreach and marketing strategy reflects the core values of the brand. After exploring multiple options in the market, we are confident that the enthusiasm and professionalism of the Chimp&z Inc team would be crucial in taking our brand to the next level. Their extensive experience in the industry and their commendable past work encouraged us to hire them. The quality of our partnership thus far has been excellent and we are excited for it to translate into tangible results.”
Ashish Duggal, vice president - growth and operations, Chimp&z Inc, said, “Raw Beauty is an emerging brand that holds a vision to make people comfortable and confident about their raw selves. With their extensive range of products to select from, we believe that our team of strategic experts. can add a lot of value to their social media marketing by making it one of the best brands to consider for natural products. Leveraging our experience of creating a digital footprint for beauty brands, we look forward to this partnership and are confident that we will be a big part of their scaling exercise.”