Cheil Worldwide SW Asia (Cheil India) has announced the appointment of Arun Sharma as VP - integrated strategic planning. Sharma will work with Atishi Pradhan, chief strategy officer, Cheil Worldwide, SW Asia, informed an agency statement.
Prior to this, he was VP and head-strategic planning at DDB Mudra Delhi.
Hari Krishnan, COO, Cheil Worldwide, SW Asia, said, “Delivering integrated communications for clients is a norm today and this makes for planning to be extremely multi-dimensional. Arun’s skill sets and passion for ideas are a perfect fit to deliver on these complexities and are in sync with both client demands and Cheil India’s growth story.”
“In today’s complex media world, planning has increasingly become critical to craft a consistence voice for the brand which is both lucid and articulates the brand story. I am delighted about Arun’s coming on board. We have worked together before and he brings a great combination of left and right brain thinking. His passion for his work and his innate curiosity make him valued by clients and colleagues alike,” said Pradhan.
Sharma has worked with Contract Advertising, ABN Amro, Rediffusion Y&R, Lowe Lintas in past assignments.