Campaign India Team
Apr 28, 2022

Cheil hands Carlos Limseob Chung MD role for South West Asia

Replaces Will Jin who is moving back to the HQ in Seoul

Cheil hands Carlos Limseob Chung MD role for South West Asia
Carlos Limseob Chung, formerly head of the omni-channel business team, at Cheil's headquarters in Seoul, has been appointed as managing director for the agency's operations across South West Asia.
 
He replaces Will Jin, who is moving back to Seoul and take on the position of the head of the Korea business.
 
Chung has spent 12 years with Cheil. He was the head of retail business for Cheil India between 2012 and 2018. 
 
Chung said, “India being the most dynamic market in the world is considered to have great potential in becoming a global hub for Cheil Worldwide. Our businesses are changing. And so are the expectations that clients have from their Agencies. This is changing the advertising businesses globally. Clients no longer look towards the advertising agency for communication solutions alone. They expect us to be their business partners and help drive their business together. This is really huge and for us to deliver on this we need to change."
 
He added, "And while we continue to fortify our relevance for Samsung, we are planning to invest aggressively in India to focus on growing our non-Samsung portfolio along with Experience Commerce.”
Source:
Campaign India

Related Articles

Just Published

1 day ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

1 day ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

2 days ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.