Cheil India has announced that it has bagged the creative duties of pizza chain Sbarro and real estate brand Supertech in September, and that of Sonalika Tractors in October 2015. The agency will also handle the digital mandate for Sbarro.
On the activation front, Cheil bagged the mandate of retailer Spencer’s in August, following it up with retail projects for Britannia and Landmark the month after.
Shiv Sethuraman, group president, South-West Asia, Cheil India, said, “With our aggressive new business strategy paying off, we are on a hot streak. We have bagged Sbarro for integrated mandate in addition to notable accounts such as, Supertech, Spencer’s and Sonalika Tractors. We have also bagged retail projects for iconic brands such as Britannia and Landmark.”
(Amended at 10.35 am on 23 October to reflect that Supertech is a real estate brand, and not a cement brand as reported earlier. The error is regretted.)