Channel [V] has launched seven new weekly shows, all airing at 7 pm, through the week. The shows will start from March 29.
The new programming mix will have shows based on Bollywood, relationships and campus updates. The shows being launched are Campus Top 10, Deadly Dus, [V] R Family, School of Cool, Lovenet, Truth Love Cash and Bollywood Nonsensex.
The channel will launch an on-air as well as off-air promotion campaign to announce the shows across print, digital, television and outdoor. Channel [V] has partnered with Fame Cinemas and Café Coffee Day outlets for on-ground promotions. There will also be activation across 8000 cybercafes. A contest will be hosted on Contests2win which will offer the winner Honda CBR 1000RR Fireblade for correctly guessing all the names of the new shows.
Speaking of the new line-up, Prem Kamath, general manager, Channel [V] India said, “Keeping in mind the variety of interests and passions of our viewers; it has been our constant endeavour to try and reflect every aspect of these myriad interests in the edgiest, and the most interesting and entertaining form possible.”