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Channel [V] has launched seven new weekly shows, all airing at 7 pm, through the week. The shows will start from March 29.The new programming mix will have shows based on Bollywood, relationships and campus updates. The shows being launched are Campus Top 10, Deadly Dus, [V] R Family, School of Cool, Lovenet, Truth Love Cash and Bollywood Nonsensex.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
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The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.