Digital
Mariah Cooper
Jan 06, 2022

CES 2022: A beginner’s guide to NFTs

Erick Calderon, founder and CEO at Art Blocks, broke down NFTs during a discussion moderated by Lesley Silverman

(Getty Images)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Piyush Pandey dies at 70; the industry mourns a legend

1 Piyush Pandey dies at 70; the industry mourns a legend

'Central IPL sponsorships aren't as sexy as team partnerships'

2 'Central IPL sponsorships aren't as sexy as team partnerships'

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

3 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Bingo! turns ‘Big No’ into its boldest punchline yet

5 Bingo! turns ‘Big No’ into its boldest punchline yet

Agency of the Year 2025: Shortlists announced

6 Agency of the Year 2025: Shortlists announced

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

7 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Jaguar Land Rover shortens pitch list to three as global review heats up

8 Jaguar Land Rover shortens pitch list to three as global review heats up

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

9 Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

10 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

Related Articles

On the ground at CES: less noise, more focus
Digital
Jan 06, 2022
Alison Weissbrot

On the ground at CES: less noise, more focus

MediaLink pulls the plug on CES 2022
Digital
Dec 23, 2021
Alison Weissbrot

MediaLink pulls the plug on CES 2022

CES 2022: How digital acceleration has changed marketing strategies
Digital
Jan 11, 2022
Sabrina Sanchez

CES 2022: How digital acceleration has changed ...

VaynerNFT rebrands to Vayner3 as it broadens purview
Digital
Jul 18, 2022
Jessica Heygate

VaynerNFT rebrands to Vayner3 as it broadens purview

Just Published

Globant's Gut Network to house all marketing functions in second round of consolidation
Marketing
22 hours ago
Will Russo

Globant's Gut Network to house all marketing ...

The technology company is also opening two new international offices for the agency.

Why AI cannot yet solve advertising’s measurement puzzle
Advertising
22 hours ago
Matthew Keegan

Why AI cannot yet solve advertising’s measurement ...

While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.

Meet the new director of Spikes Asia
Advertising
22 hours ago
Staff Reporters

Meet the new director of Spikes Asia

Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.

Why Shah Rukh Khan still rules India’s brand universe at 60
Advertising
22 hours ago
Vinita Bhatia

Why Shah Rukh Khan still rules India’s brand ...

From Doordarshan to digital, he has not just adapted to India’s changing media landscape, but helped shape it. As he turns 60, what makes him adland’s most bankable brand?