Celsius, a strategic business unit of Mudra Max, has brought Sanjay Kacker on board as senior vice president. He will be heading the division and will be based out of Delhi. In addition to this, Kacker will also be handling the new business development initiatives for Mudra Max. He will report directly to Anurag Gupta, chief strategy officer, Mudra Max, and will also work closely with the other unit heads of the agency.
Prior to this appointment, Kacker was working with Touchwood Entertainment as director – sales. He has 18 years of experience in this field, and has worked with Percept, Concept Communications and Pressman Advertising.
On Kacker's appointment, Gupta said, “We are thrilled to have Sanjay on board as head of Celsius. He is a seasoned professional. His passion for cricket and entertainment will give Celsius additional edge in the market.
Kacker added, “At Mudra Max, we have the unique advantage of cross-leveraging synergies and strengths across our group companies. It’s an honor as well as a challenge to lead one of India’s premier experiential marketing company. I look forward to taking Celsius to the next level in the coming years and establishing it as a name that dominates the experiential marketing space both nationally and internationally.”