Campaign India Team
Nov 04, 2010

Celsius appoints Sanjay Kacker as Senior VP

Celsius is a strategic business unit of Mudra Max

Celsius appoints Sanjay Kacker as Senior VP

Celsius, a strategic business unit of Mudra Max, has brought Sanjay Kacker on board as senior vice president. He will be heading the division and will be based out of Delhi. In addition to this, Kacker will also be handling the new business development initiatives for Mudra Max. He will report directly to Anurag Gupta, chief strategy officer, Mudra Max, and will also work closely with the other unit heads of the agency.

Prior to this appointment, Kacker was working with Touchwood Entertainment as director – sales. He has 18 years of experience in this field, and has worked with Percept, Concept Communications and Pressman Advertising. 

On Kacker's appointment, Gupta said, “We are thrilled to have Sanjay on board as head of Celsius. He is a seasoned professional. His passion for cricket and entertainment will give Celsius additional edge in the market.

Kacker added, “At Mudra Max, we have the unique advantage of cross-leveraging synergies and strengths across our group companies. It’s an honor as well as a challenge to lead one of India’s premier experiential marketing company. I look forward to taking Celsius to the next level in the coming years and establishing it as a name that dominates the experiential marketing space both nationally and internationally.”

Campaign India

Related Articles

Just Published

22 minutes ago

Digitas promotes Adrian Farouk to Apac CEO

He will retain his leadership of Digitas and Epsilon ANZ

23 minutes ago

OMG names Bharat Khatri as regional digital chief

Khatri was previously country head for India with Xaxis

43 minutes ago

Syed Amjad Ali joins Slow Content

The former president at Mullen Lintas Delhi joins the agency after an entrepreneurial stint

1 hour ago

Lomotif brings in Tarun Katial, Ken Cheung as ...

Katial, who recently founded Serendipity Media Technology, is the former CEO of Zee5 while Cheung was the former founding head of Asia Pacific for Facebook and Instagram Partnerships