Hakuhodo Percept has announced the appointment of Sanjay Kacker as executive director for diversified services. He joins the agency from Promo Tec India, a Dentsu Tec group company, where he was national head.
Kacker will be based in Hakuhodo's NCR office and will report to COO Elvis Sequeira and CFO Anuj Tandon. He will be handling new business development initiatives.
The plan is to build a strong integrated team, where he will be working closely with the other unit heads at the agency, informed an official statement.
Sequeira said, “Diversified services which include retail and activation have become extremely important focus areas for Hakuhodo Percept. While we've already created and delivered several retail solutions for most of our other clients, it was only after the successful creation of NEXA – Maruti Suzuki's retail brand – that we decided to pursue this more aggressively. Sanjay Kacker, whom I have known for a while now, brings expertise as well as an unbeatable track record that will strengthen our diversified services arm. He has relentless energy to create solutions that get around the toughest challenges and strong client relationships. It's great to have him heading our new initiatives and have such a fun guy on the team."
Kacker, said, “At Hakuhodo Percept, we have the unique advantage of cross-leveraging synergies and strengths. It is an honour as well as a challenge to lead the business in retail space, an area that has begun to provide another revenue stream as well as enhance Hakuhodo Percept’s offerings. I look forward to taking the agency to the next level in the coming years. ”
In a career spanning 23 years, Kacker has also worked with DDB Mudra Max, Percept D'Mark, Percept Advertising, Concept Communications and Pressman Advertising.