For close to 18 years, CEI Asia has inspired event planners with authoritative and independent coverage of the world's fastest growing business events market.
As the events industry adapts to create deeper engagement with audiences through live brand experiences, we’ve recognised an opportunity for CEI Asia to raise industry standards by aligning with Haymarket's flagship brand, Campaign.
CEI, positioned as Campaign Events Impact, joins the Campaign global network to expand event coverage at the new home of brand experiences: www.campaignasia.com/CEI.
The move places CEI at the centre of a growing international network that connects the marketing, advertising, PR and events communities.
“As anyone working in the events industry is aware, engagement and live experiences are now the new normal for successful brand building. Live brand experiences are proving their ability to engage audiences effectively in an increasingly cluttered digital world,” said Atifa Silk, Brand Director, Campaign and CEI.
“We have seen our audience use experiential marketing as a standalone channel and as an integrated part of overall campaigns. Live events are closing the loop in the marketing journey developed around today’s consumer, from the first brand engagement through to the desired end user.”
CEI’s editorial team brings specialist journalists and commentators to Campaign and in its new content proposition will track, analyse and inspire creativity that builds brands and businesses within the MICE, marketing and communications industries.
CEI’s new-look print magazine, published in December 2017, will deliver in-depth articles and long-read analysis of Asia’s events and experimental marketing industry. Digital users will be required to register for free in order to access CEI’s digital content.
“CEI champions brands engaging in live experiences. Together, we will be the critical friend that keeps raising industry standards by educating and inspiring the community. We create and curate unique and original content, talent and tools to help marketers and event planners to grow in a fragmented and uneven industry,” says Elizabeth Wood, editor, CEI.
CEI joins Campaign Asia, China, Japan and India – and a global network that extends across the UK, US, Middle East and Turkey – to continue to inform, inspire and entertain readers through a library of news, analysis, case studies, expert opinion and interactive data; championing creativity and offering better products and services.
From all of us at CEI, we thank you for your continued support and welcome your feedback.