CavinKare pushes Fairever with new brand extension

CavinKare has launched a brand extension of its fairness cream Fairever, with Fairever Fruit Fairness crème. The product was recently unveiled by its brand ambassador, actress Asin.
 
Speaking at the launch, Ramesh Viswanathan, executive director, CavinKare said, “Our research told us that today’s young woman, given her hectic lifestyle and stressful environment; is looking for natural options that keep her skin healthy and youthful in the long run. It is this insight that gave birth to the concept of a fairness cream with the natural goodness of fruits.”
 
CavinKare says it has allotted Rs. 12 to 14 crores for the new variant's advertising spends. A campaign comprising, TV, print, outdoor, among others is expected to break about mid-April and will be conceptualised by Grey Worldwide.