Carat wins Vistaprint’s media duties

Vistaprint India has appointed Carat Media Services as its media agency. Vistaprint is an online provider of professional marketing and gifting products, for SMBs and self-employed professionals.

Vistaprint’s India foray is part of its strategy to enter new markets in Asia, informed a Carat statement. The business will be handled by Carat’s Mumbai office.

On the appointment, Bipin Narang, director marketing, Vistaprint India, said, “India is a significant market opportunity for us with its rapidly increasing internet penetration and huge base of small businesses as well as a large consumer base under the age of 25 years that is net-savvy. We understand that India is an extremely cost-conscious market, and with our remarkable technology backbone, Vistaprint not only offers an amazing price-quality proposition, but will drive a fundamental change in the way small businesses and consumers will order printed products and services in India. We are happy to partner with Carat Media Services for our business challenges.”

On the win, Himanka Das,  senior vice president, Carat Media Services, said, “It’s a special win for us as we will be part of the Vistaprint growth plans in India. Team at Carat is very excited to design integrated media ecosystems for Vistaprint’s business challenges in India."