Carat Media Services bags SCA’s media duties

SCA, a Sweden-headquartered hygiene and forest product company, has appointed Carat Media Services to handle its media duties in India. The business will be handled by Carat’s Mumbai office.

The company intends to launch brands like Libero (baby care), Tempo (hand and face hygiene), TENA (incontinence care) and Tork (tissues) in the country.

Cecilia Edebo, vice president - consumer goods, SCA India, said, “SCA aims to grow organically and has extensive experience in the hygiene business, which should help to provide better hygiene for the Indian consumer. The large population and the low penetration of hygiene products provide the potential for SCA’s future growth. In this endeavor, we had a series of presentations and discussions to evaluate the strategic thinking capabilities of Carat to enable our differentiation at the market place, demonstration of tools and passion of the team. We are happy that Carat India’s team demonstrated great ability in strategic thinking capabilities backed by a solid integrated offering to support the marcom. We are happy to have them as our media partner.”

Himanka Das, sr. vice president, Carat India, said, “We are delighted to extend our partnership with SCA in India, they have some great personal care and incontinence care brands in their portfolio to offer and we do look forward to partnering them in their India plans. We have been working with them for the last one year to firm up the launch strategies based on extensive media market analysis.”