India has a total of four shortlists in the Press Lions category.
Rediffusion Y&R’s “Housewife” (see picture) and “Tourist” for Bharti Airtel’s mobile phone data back-up service have been shortlisted in the commercial public services category. O&M’s “Chicken-Goat” for GSK’s Eno has been shortlisted in the OTC Pharmacy category.
O&M’s “Diver” and “Tourist” for Perfetti Van Melle’s (PVM) Sour Marble Candies and McCann Erickson’s “Fish” and “Cigar” for PVM’s Chlormint have been shortlisted in the sweet foods and snacks category.
Watch for more details.