Cannes Lions, Day One: Seminars, coffee and Indian food

If you say the word Cannes to anybody, the typical image in their heads is likely to be fancy yachts, blue sea and expensive wheels. To me, Cannes means seven days of deprived sleep and a whole lot of unscheduled fun. Seriously. It’s tiring when you are setting off from India but the minute you are there, the energy is unbelievable and infectious.I spent the seven hour flight from Dubai to Nice with just one comforting image in my head; the bed in my hotel room and how long it would take to get there.

by Campaign India Team