In a year marked by innovation and creativity, the 71st Cannes Lions International Festival of Creativity are celebrating the advertising industry's most outstanding achievements.
The Grand Prix winners this year demonstrated unparalleled excellence, pushing the boundaries of storytelling, technology, and social impact. From emotionally charged narratives to groundbreaking technological integrations, these campaigns set new standards for the industry.
Campaign Asia-Pacific is publishing a daily roundup of APAC winners as they are released in Cannes, you can get the highlights here. In this roundup, we delve into the campaigns that took home the top honours, showcasing the brilliance and ingenuity that earned them the prestigious Grand Prix at Cannes Lions 2024.
DAY 3: June 19
Category: Direct
Winner: Xbox
Campaign: The Everyday Tactician
Agency: McCann, London
Category: Creative Data
Winner: MasterCard
Campaign: Room for Everyone
Agency: McCann Poland, Warsaw
Category: Media
Winner: Mercado Libre
Campaign: Handshake Hunt
Agency: Gut, Sao Paulo
Category: PR
Winner: Specsavers
Campaign: The Misheard Version
Agency: Golin, London
Category: Creative B2B
Winner: JCDecaux
Campaign: Meet Marina Prieto
Agency: David, Madrid
Category: Social & Influencer
Winner: Cerave
Campaign: Michael Cerave
Agency: Ogilvy PR, New York
DAY 2: June 18
Category: Design
Winner: Cemento Sol
Campaign: Sightwalks
Agency: Circus Grey, Lima
Category: Digital Craft
Winner: Spotify
Campaign: Spreadbeats
Agency: FCB, New York
Category: Industry Craft
Winner: Frankfurter Allgemeine Zeitung
Campaign: The 100th Edition
Agency: Scholz & Friends, Berlin
Category: Entertainment
Winner: WhatsApp
Campaign: We Are Ayenda
Agency: Creative X, Palo Alto & Modern Arts, Los Angeles
Category: Entertainment Lions for Gaming
Winner: Xbox
Campaign: The Everyday Tactician
Agency: McCann, London
Category: Entertainment Lions for Music
Winner: Diageo
Campaign: Errata at 88
Agency: AlmapBBDO, Sao Paulo
Category: Entertainment Lions for Sport
Winner: Orange
Campaign: Women’s Football
Agency: Marcel, Paris
Category: Film Craft
Winner: Hornbach
Campaign: The Square Meter
Agency: Heimat \ TBWA, Berlin
DAY 1: June 17
Category: Outdoor
Winner: Pedigree
Campaign: Adoptable
Agency: Colenso BBDO, Auckland
Category: Pharma
Winner: Siemens Healthineers
Campaign: Magnetic Stories
Agency: Area 23
Category: Audio & Radio
Winner: Specsavers
Campaign: The Misheard Version
Agency: Golin, London
Category: Health & Wellness
Winner: Dramamine
Campaign: The Last Barf Bag
Agency: FCB, Chicago
Category: Health Grand Prix for Good
Winner: UN Women
Campaign: Child Wedding Cards
Agency: Impact BBDO, Dubai
Category: Outdoor
Winner: Magnum Ice Cream
Campaign: Find Your Summer
Agency: Lola MullenLowe, Madrid
Category: Print & Publishing
Winner: Coca-Cola
Campaign: Recycle Me
Agency: Ogilvy, New York
