Shortlists for the first ever Creative Effectiveness Lions have been announced, and BBDO India’s entry ‘W.A.L.S – Women Against Lazy Stubble’ for Gillete India has impressed the jury enough to make the cut. Though none of the Indian agencies managed to make it to the Titanium and Integrated shortlist, O&M’s film for Indian Railways, produced by Nirvana Films, has been shortlisted in the Film Craft category under the ‘Best Use of Music’ sub-category.
In its first year, the Creative Effectiveness Lions category has received 142 entries from 33 countries, of which seven entries are from India. Jean-Marie Dru, Chairman, TBWA\Worldwide, is the President of the inaugural Creative Effectiveness Lions Jury.
The Creative Effectiveness Lions trophies will be presented during the Film, Film Craft, Creative Effectiveness and Titanium and Integrated Lions Awards Ceremony, which will take place on Saturday, 25 June, 2011, at the Grand Auditorium, Palais des Festivals.