Campaign India Team
Jun 24, 2011

Cannes Lions 2011: BBDO India’s W.A.L.S. gets a Creative Effectiveness Lions shortlist

O&M’s film for Indian Railways, produced by Nirvana Films, has been shortlisted in the Film Craft category

Cannes Lions 2011: BBDO India’s W.A.L.S. gets a Creative Effectiveness Lions shortlist

 

Shortlists for the first ever Creative Effectiveness Lions have been announced, and BBDO India’s entry ‘W.A.L.S – Women Against Lazy Stubble’ for Gillete India has impressed the jury enough to make the cut. Though none of the Indian agencies managed to make it to the Titanium and Integrated shortlist, O&M’s film for Indian Railways, produced by Nirvana Films, has been shortlisted in the Film Craft category under the ‘Best Use of Music’ sub-category. 
 
In its first year, the Creative Effectiveness Lions category has received 142 entries from 33 countries, of which seven entries are from India. Jean-Marie Dru, Chairman, TBWA\Worldwide, is the President of the inaugural Creative Effectiveness Lions Jury.
 
The Creative Effectiveness Lions trophies will be presented during the Film, Film Craft, Creative Effectiveness and Titanium and Integrated Lions Awards Ceremony, which will take place on Saturday, 25 June, 2011, at the Grand Auditorium, Palais des Festivals.
 
Source:
Campaign India

Related Articles

Just Published

52 minutes ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.

18 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

18 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

1 day ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.