Cannes Contenders 2022: Enormous Brands

Believe your entry deserves a Lion? Send us the work and the case

May 31, 2022 02:55:00 AM | Article | Campaign India Team

After a two-year gap, the Cannes Lions International Festival of Creativity will be hosting an on-ground event in 2022.
 
Global creative work will be celebrated from the industry through its red carpet awards nights between 20-24 June.
 
As always, Campaign India will lead the charge from this region by showcasing all of India's entries to the festival through our 'Cannes Contenders' series. 
 
This is based on the premise that Cannes jurors don’t get enough time to scrutinise and deliberate a piece of work they haven’t really come across before. This series is a way of acquainting them with the good work from India and South Asia before their judging stint. And of course, to acquaint the rest of the industry with work from this region which is competing at the Cannes Lions this year. 
 
Enormous Brands has three such entries:
 
Brand: Jaquar
Entry title: Jaquar Bath & Lighting
 
Jaquar has been India’s biggest premium bathware brand. So much so, that it’s goodwill in this category makes it difficult for consumers to register that it also deals in premium lights. Jaquar’s latest campaign takes a unique approach to tackle this problem.
 
 
Brand: Zomato
Entry title: Zomato - Allu Arjun
 
A campaign for the south Indian market which became viral everywhere. The campaign was to build on the brand idea of cravings satisfied and taste about the value proposition of speedy delivery.
 
 
Brand: Winkies
Entry title: Winkies – Bodo Dinn, Bodo Mann (Big Day, Big Hearts)
 
The three-minute animated film depicts a barbershop being forced to close due to the pandemic, which has a negative impact on his small business.
 
 
The film reflects on the struggles we’ve had with the pandemic, and celebrates how small actions help save businesses. #BoroDinBoroMonn which is about sharing joy and cheer during Christmas, which is also the essence of the brand.