Campaign India Team
Dec 24, 2020

Winkies celebrates Christmas with a sweet brother-sister exchange

Watch the film conceptualised by Enormous Brands

Winkies, a cake specialist brand, has rolled out a film ahead of Christmas. 
Conceptualised by Enormous Brands, the film opens with a brother-sister squabble over Christmas tree decorations. The sister tells his younger brother that Santa isn't real. The boy finds clothes and boots worn by his father in his cupboard making him believe his sister even more which upsets him. This changes on Christmas night when his father is sleeping, and Santa walks in to deliver a Christmas present, which is a Winkies Cake. The film ends with it being revealed that the girl dressed up as Santa to deliver the gift. 
Anirban Ghosh, CEO, Switzindia, said, “We wanted to create something unique for the holiday season. The film is about how we can celebrate Christmas during the pandemic and is linked to a bigger concept - Bodo Din, Bodo Mon which is about sharing joy/ happiness during Christmas and is also the essence of our brand. The objective of the campaign is to talk about Winkies Cakes and how they are perfect for the holiday season. Winkies helps bring you back ‘in the moment’ reminding you of what’s really important; sharing happiness with those you love and Enormous Brands has helped us conceptualise the perfect TVC." 
Ashish Khazanchi, managing director, Enormous Brands, said, “We know it’s going to be a different Christmas for people on so many levels. The usual gatherings and celebrations might not be on the list this year and smaller gatherings with close family and friends will take centre stage. Keeping this in mind, we wanted to create a Christmas campaign that harnesses the true spirit of this year and people’s desire for kindness and care.”
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

3 hours ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

3 hours ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

4 hours ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.