‘Catch live updates from the Cannes Lions International Festival of Creativity at www.campaignatcannes.com’.
Any flat surface at the Cannes Lions festival can become a live canvas, as Joel Lunenfield, VP of global brand strategy at Twitter, demonstrates with this Vine recording of the 'living billboard' on the Palais des Festivals.
‘Catch live updates from the Cannes Lions International Festival of Creativity at www.campaignatcannes.com’.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.