Campaign India Team
Jun 18, 2013

Cannes 2013: Publicis strikes Silver in PR while Ogilvy and BBDO bag Bronze; DDB Mudra wins Bronze Direct Lion

Results in the PR, Promo, Direct and Creative Effectiveness Lions competitions were announced on 17 June in Cannes

Cannes 2013: Publicis strikes Silver in PR while Ogilvy and BBDO bag Bronze; DDB Mudra wins Bronze Direct Lion

On the opening day for awards at the Cannes Lions International Festival of Creativity 2013, Indian agencies brought home four metals – a Silver and three Bronze Lions.

PR Lions

From the four nominations that Indian agencies had in the PR Lions category, three translated to metals. Publicis Communications' work for Apollo Tyres titled 'Adopt a Pothole Project' in the 'Automotive and Transport' sub-category won a Silver Lion. The campaign asked people to adopt potholes, share it among friends and get 25 supporters. Once the objective was achieved, Apollo Tyres promised to fix the pothole on behalf of the person who adopts it and inscribe the person's name on it. View the campaign here:



BBDO India’s entry ‘Shave or Crave’ for P&G India’s Gillette Fusion Gamer in the ‘Best Integrated Campaign Led by PR’ sub-category won a Bronze Lion. The “War against ‘Evening Stubble'” campaign was launched as part of the Gillette Fusion Gamer razor launch. The launch was on a moving train with celebrties in attendance. View the campaign board here:

Click for full view

Ogilvy India’s work for Hindustan Unilever's Lifebuoy titled ‘Lifebuoy Roti Reminder’ secured a Bronze in the ‘Corporate Responsibility’ sub-category. For Lifebuoy, the agency stamped the brand's handwashing message onto millions of rotis at Kumbh Mela. View the campaign board here:
 

Click for full view
 

Direct Lions

Indian entries also won a lone Bronze metal in the Direct Lions categoy. DDB Mudra Group's work for Aarambh titled ‘Help Desk’ in the ‘Best Low Budget Campaign’ sub-category was the entry that secured metal. The agency created portable desks and bags using discarded cartons for students in rural areas. View the video here:


No Indian entry earned metal in the Promo and Activation Lions category, which had one shortlist from India.  

There were no Indian shortlists in the Creative Effectiveness competition, as reported earlier.

Source:
Campaign India

Related Articles

Just Published

39 minutes ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.

21 hours ago

Why Zee5’s language-first bet may be its best yet

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

1 day ago

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?