Campaign India Team
Jun 05, 2013

Cannes 2013: Predictions: Ashish Khazanchi, Raj Kamble

Khazanchi picks Coca Cola to win client of the year, Kamble's banking on Ram Trucks Super Bowl

Cannes 2013: Predictions: Ashish Khazanchi, Raj Kamble

Ashish Khazanchi, NCD, Publicis Ambience

"My prediction for Cannes 2013 is Coca Cola winning the client of the year. Coca Cola has done so much good work across mediums. 'Share a can', 'Christmas Bottle, 'Small World" and the regular TVCs for 'Open Happiness' are some of the big campaigns. They've also done brilliant work around design and packaging to make it formidable."

Raj Kamble, managing partner, Strawberry Frog

"Ram Trucks Super Bowl Commercial is an entry I think will win a Grand Prix. The beauty in this film is how the Paul Harvey's speech from 1978 has been used as the voiceover. The powerful visuals must have made every single farmer proud of the commercial. Usually, American ads talk about technology, but this is very different."

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