Cannes 2008:Quote of Day Seven

“Perhaps digital is not always a great place for narratives. It worked well across most of the media; the outdoor was outstanding but while the stories were well crafted and presented, we felt that the stories did not go as deep in the online medium as we would have wanted it to.”  Nick Law, EVP, chief creative officer, R/GA and jury member on Titanium and Integrated Lions when asked why HBO Voyeur did not make it in the Titanium or Integrated category

by Campaign India Team