TBWA Worldwide Chairman Jean Marie Dru (pictured, left, with Tom Carroll) is unfazed by the rise of creative hotshops and sees positives in size. “Creativity can come from anywhere. Small companies sometimes are more agile and grow fast. The good news is that big companies like TBWA with 12000 people have a lot of talent; if you know where the talent is, you can have people working together from all over the world.”
LISTEN to Jean Marie Dru on large agencies and on Disruption here.
JMD is optimistic about India under the TBWA worldwide CEO Tom Carroll and the new TBWA India CEO Shiv Sethuraman. If Sethuraman could succeed in parochial country like France, of course he will do well in India, JMD feels. India is doing much better business wise in the last few years after a tough five years, but Carroll and Sethuraman will propel India forward, says JMD.
LISTEN to his views on India, on Tom Carroll and on Shiv Sethuraman here.