Advertising Opinion
Ajay Muliyil
Oct 15, 2024

Can the client-agency relationship evolve from dread to collaboration?

Nearly 90% of clients believe they speak their minds freely, while only 36% of agencies say the same, argues the head of communications at Himatsingka Group.

Does an invisible glass façade need to be shattered to create a conducive environment to deal with the perennial agency and client conundrum? Image source: Freepik.

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