Campaign India Team
Feb 21, 2014

Campaigns by MP Govt., Lowe, O&M, Leo Burnett shine at Laadli Awards for gender sensitivity

The Week bags four awards under media categories

Campaigns by MP Govt., Lowe, O&M, Leo Burnett shine at Laadli Awards for gender sensitivity

Winners of the fifth edition of Laadli Media and Advertising Awards for Gender Sensitivity, organised by NGO Population First, were announced on 20 February 2014 in Mumbai.

In the awards for advertising, the Hum Chuyenge Aasman campaign by the Department Of Sports And Youth Welfare, Govt. Of Madhya Pradesh, emerged winner in the Best Campaign on Girl Child category.

Lowe Lintas’ print campaign Bhagyalakshmi (for LIC Housing Finance) took the award for Best Advertisement (Services), while Ogilvy & Mather’s Aadatein campaign for Bournvita won the title of Best Advertisement (Products).

The Best Promo (TVC) award went to Leo Burnett’s campaign Ladki Hui Hai for Kaun Banega Crorepati.

Lowe Lintas and IBD India won a ‘Special Jury Appreciation Certificate’ each, for Havells’ Hava Badlegi and Tupperware’s ‘She Can You Can’ respectively.

 

 

 

 

In the awards for media, The Week magazine accounted for four of the awards, the most by a media company.

Dr A L Sharada, director, Population First, noted that the awards had attracted over 1700 entries this year. She added, “The jury had a tough time selecting the winners. This goes to show that the concern is not just a fleeting one but here to stay. It is heartening to note that many of the winners have consciously made a decision to communicate with greater sensitivity.”  

The full list of winners is as below:

 

WINNERS OF NATIONAL LMAAGS 2012-13
Category/ Language Name of the Awardees Channel/ Publication Title of the Entry Sub- Category
Print  Swagata Yadavar The Week Lethal Prescription Best Article
Print  The Week Not Applicable Section 376 Best Campaign - Magazine
Print  Shiv Balak Misra Gaon Connection Bharatiya Samaj Me Bhadta Yaun Utpeedan Best Editorial
Print  Shubhangi Swarup The Week Stealth Revolution Best Feature - Magazine
Print  Satya Prakash & HT Team Hindustan Times Enough is Enough Best Informative Feature
Print  Garima Pankaj Grihshobha Tezabi Hamla Dard Umar Bhar Ka Best Human Interest Story - Magazine
Print  Syed Nazakat The Week Like Cattle from Kabul Best Investigative Story - Magazine
Print Sharmila Kalgutkar Sakaal Paanch Hazarat Stree Beej Vikri Best Investigative Report
Print  S Vijay Kumar The Hindu Where Protectors couldn’t Transcend Gender Best News Report
Electronic  Neha Dixit Headlines Today Misogynists Of Mewar Best Investigative Story
Electronic     Trauma Of The Two Finger Test  
Akansha Pradeep CNN IBN Best Reporting
         
Electronic 94.3 My Fm Not Applicable  Satakshi: Save The Girl Child Best Issue Based Programme
Web  Sindhuja Parthasarathy The Alternative Mr. & Mrs. Koovagam Best Photo Feature

 

 

ADVERTISING
Category/ Language Name of the Awardees Medium Title of the Entry Sub- Category
Advertisement  Department Of Sports And Youth Welfare, Govt. Of MP -- Hum Chhuyenge Aasman Best Campaign on Girl Child
Advertisement  Lowe Lintas Print Bhagyalakshmi (LIC HFL) Best Advertisement  - Services
Advertisement  Ogilvy and Mather TVC Aadatein – Mother and Son Best Advertisement  - Products
Advertisement  Leo Burnett TVC Ladki Hui Hai - KBC Best Promo - TVC

 

Special Jury Appreciation Certificate
Category/ Language Channel/ Publication Title of the Entry Sub- Category
Print  Hindustan Times Healthy Meal: More out of reach for girls Best Investigative Story
Advertisement All leading Channels Court Marriage – Hawa Badlegi –Havells Fans Best Advertisement Product – TVC
Advertisement  All leading Channels She Can You Can – Tupperware -Saloni Best Brand Promotion – TVC

 

Source:
Campaign India