
Ogilvy
Ogilvy
The Script Room
Dentsu
Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra
DDB Mudra
Wondrlab
Ogilvy
Fatmen
View the work here
Ogilvy
Ogilvy
The Script Room
Dentsu
Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra
DDB Mudra
Wondrlab
Ogilvy
Fatmen
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The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.
Changes include modifications to keyword lists and AI optimisation for news monetisation, besides setting up a publishers coucil for feedback.
Santosh Padhi’s Into Creative enters an adland shaped by consolidation, digital shifts, and indie resurgence. Will its Big Directional Idea stand out?
The duo plan to combine AI-powered consumer research and human insights to provide brands with in-depth, and actionable data.