What was the best work of 2017? The first of a four-part series.
Also read:
Campaign India Top 50 Ads of 2017 (2/4)
Campaign India Top 50 Ads of 2017 (3/4)
Campaign India Top 50 Ads of 2017 (4/4)
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
