Marketing In-Depth
Campaign India Team
Oct 27, 2023

Campaign India Marcomverse: Insource the thinking and outsource the process - Shubhranshu Singh

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India

Campaign India Marcomverse: Insource the thinking and outsource the process - Shubhranshu Singh
Shubhranshu Singh, chief marketing officer, CVBU, Tata Motors, is the next guest on Marcomverse, a podcast series which discusses the importance and role of marketing in solving business problems.
 
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting the series for Campaign India.
 
In this episode, Singh discusses how digital sales are growing for the company, how its ATL-BTL spends ratio is changing, sponsorships and the equity of the Tata Group.
 

 
 
Also read:
 

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Adani seeks single agency for INR 600-crore media overhaul

4 Adani seeks single agency for INR 600-crore media overhaul

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

Kinder Joy launches DC-themed Funko Pop! collection in India

10 Kinder Joy launches DC-themed Funko Pop! collection in India

Related Articles

Shubhranshu Singh moves to Tata Motors
Marketing
Oct 14, 2021
Campaign India Team

Shubhranshu Singh moves to Tata Motors

Tata Motors Commercial Vehicles CMO on going a 'huge distance' to engage with creators
Marketing
Jun 10, 2024
Preeti Hoon

Tata Motors Commercial Vehicles CMO on going a ...

Manasi Narasimhan exits Mastercard
Marketing
Jul 04, 2023
Campaign India Team

Manasi Narasimhan exits Mastercard

Tata Motors presents production-ready Sierra for new era
Advertising
Nov 17, 2025
Campaign India Team

Tata Motors presents production-ready Sierra for ...

Just Published

Paramount launches hostile $104 billion cash bid to take over Warner Bros
Media
3 hours ago
Reem Makari

Paramount launches hostile $104 billion cash bid to ...

Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.

Advertisers are watching Australia’s teen social media ban
Marketing
4 hours ago
Drew Benvie

Advertisers are watching Australia’s teen social ...

Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.

Mirror, EMIs and the postponed dream of retirement
Advertising
6 hours ago
Campaign India Team

Mirror, EMIs and the postponed dream of retirement

Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.

India’s E&M industry projected to grow 7.8%: PWC
Media
6 hours ago
Campaign India Team

India’s E&M industry projected to grow 7.8%: PWC

The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.