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Type of agency: Advertising, Marketing Services, Public Relations, DigitalCompany ownership: WPPKey personnel: Nirvik Singh, chairman and CEO, Grey Group Asia Pacific, Jishnu Sen, COO, Grey India, Bindu Sethi, SVP and national planning director, Shalini Dam, VP and national creative director, Sameer Mutreja, MD, G2rams, Sachin Mutreja, CEO, G2rams, Sudhir Nair, VP and head, G2 Direct and Digital
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
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