Type of agency: Advertising
Key Personnel: Ravi Deshpande, chairman and CCO, Umesh Shrikhande, CEO, Rohit Srivastava, executive VP (planning), K Vivek Kamath, executive VP (finance), Kumar Subramaniam, executive VP (Mumbai head), Prashant Mathur, executive VP (Delhi head), Anitha Krishnan, VP (South head), Raj Nair, regional creative director (Mumbai and South), Atishi Pradhan (SVP and executive planning director)
Account won: Ashok Leyland (empanelment), Google India (empanelment), Edelweiss, Huawei Telecommunications, Getit infoservices, Web18 Software, World Kitchen, Piramal Developers, Cavinkare, Gold Developers, Hindware, Money Control
Account lost: AD lab, Global Spirit, Muthoot Finance, Lava Mobiles
How Campaign India rates the agency: 6
How Contract Advertising rates itself: 8
The unique ‘Grow Young’ philosophy of Contract was passionately reinforced in 2011. We created the third version of the much-loved ‘Survive the world’ series for American Tourister adding a charming dimension to a home-grown success. For Tata Photon we built a compelling brand story built on ‘Get Speed, Get Time’ and the integrated campaign for Asian Paints Royale Teflon truly tested the tenacity of the wall. An endearing digital campaign for Cadbury Celebrations and the latest avatar of Eclairs led to memorable consumer engagement. Dominos, a lovingly home-grown recipe, was rejuvenated by a fresh round of compelling advertising while NIIT, yet another long-standing relationship, surged into a new era armed with cutting-edge ammunition. Spice Jet soared higher with newer reasons to fly.
The potent immersion of our design and digital divisions led to the strengthening of existing relationships and a prolific new business record. We are truly excited about 2012.