Campaign India Agency Report Card 2010: Pickle

Type of agency: Advertising

Company ownership: Interpublic Group (IPG)

Key personnel: Kevin D’Souza, managing director, Rahul Jauhari, national creative director

Accounts won: Nestea Iced Tea (Coca Cola), DLF, Electrolux, Oman Air

Accounts lost: Maxx Mobile, Kalpataru Real Estate

This year, Pickle Lintas won Coca-Cola India’s Nestea Iced Tea business along with Electrolux, Oman Air and part of the DLF business. However, the agency lost Maxx Mobile, an account they won in 2009. Along with the commercials for Dabur Vatika, Maxx Mobile and SAB TV, the agency managed the launch of Nestea Iced Tea for Coca-Cola. Agency’s new business unit Tonic conceptualised and produced the first India International Jewellery Week.On the people front, the agency has added Sujit Das and Madhumita Deb to their roster.Overall, it was a reasonably good year for the agency with a handful of good wins, and not many losses. 

How Campaign India rates the agency: 6

How Pickle Lintas rates itself: 8

The Agency into its third year of operation has already got a roaster of big brand clients in its portfolio like Dabur Vatika, Nestea (Coca Cola), Jaypee Greens, Volvo Cars, DLF, Electrolux, SAB TV, DKT, United Spirits, Oman Air amongst others. While the agency has not pursued the awards game, its client Sab TV has been awarded the Gold at the World Brand Congress where the agency has contributed substantially in partnership with the client in making it happen.