Campaign India Team
Dec 12, 2010

"Campaign India Agency Report Card 2010: Mindshare

How Campaign India rated Mindshare: 9

Type of agency: Media 

Company ownership: WPP

Key personnel:  R Gowthaman, leader, South Asia; Ravi Rao, leader, Client Leadership, Unilever; Chanchal Chakrabarti, leader, Client Leadership; M A Parthasarathy, leader, 
Business Planning; Alok Sinha, leader, Invention
Accounts won: Incredible India (empanelled), Punjab Heritage and Tourism Promotion Board, 
Wella Hair Cosmetics, Indian Oil (empanelled)
Accounts lost: BSA Motors

The year began with the successful defence of the Unilever business for India, except for the digital business. If this was a loss, the agency made up for it by winning the Digital Agency of the Year award at the Campaign India-BBC.com Digital Media Awards and, just last night, at the Campaign Asia Agency of the Year Award.
The year also saw the consolidation of the entire Aditya Birla Group business and the big win of the year, a significant part of the Videocon business, including D2h, Electrolux and the Philips TV business.
No losses at all of senior level talent, no loss of accounts, and a few gains in both business and proof of competence. That’s a good year.
How Campaign India rates the agency: 9

How Mindshare rates itself: 9
We set ourselves an audacious goal to reach 1 Bn $ business billings across South Asia (India, Pakistan, Bangladesh and Sri Lanka) in 2010 and a revenue stream of nearly 20% coming from diversified services. And we have realized this in 2010 on the back of a client focused restructuring of organization dismantling the conventional “office head” model. A wholesome Change Management Program was rolled out by the Corporate Office with a combination of 6 business programs for all 8 branches whose performances will be managed through a structured balanced scorecard framework across 4 perspectives viz., Agency Climate, Client Satisfaction, New Mindshare and Profitability. We have won EMVIES now three years in a row, won the first Campaign Digital Agency of the year. Importantly, India also won the Office of the year, globally across all Mindshare offices. All in all, a fantastic year and all our people are with us to celebrate this success.

Source:
Campaign India

Related Articles

Just Published

13 minutes ago

Some agency groups won't send delegates to Cannes ...

A number of holding companies say they will not enter the awards, while others have yet to decide.

11 hours ago

Tata Sky frees certain services, urges consumers to ...

Watch the film conceptualised by Ogilvy here

18 hours ago

Virtual experiences firm XP&D Be.Live launched

The agency is a collaboration between XP&D, Multi TV and FCB India

19 hours ago

HUL-GSK Consumer Healthcare merger completed

The merger has been on the basis of an exchange ratio of 4.39 HUL shares for each GlaxoSmithKline Consumer Healthcare share