Campaign India Team
Dec 12, 2010

"Campaign India Agency Report Card 2010: Mindshare

How Campaign India rated Mindshare: 9

Type of agency: Media 

Company ownership: WPP

Key personnel:  R Gowthaman, leader, South Asia; Ravi Rao, leader, Client Leadership, Unilever; Chanchal Chakrabarti, leader, Client Leadership; M A Parthasarathy, leader, 
Business Planning; Alok Sinha, leader, Invention
Accounts won: Incredible India (empanelled), Punjab Heritage and Tourism Promotion Board, 
Wella Hair Cosmetics, Indian Oil (empanelled)
Accounts lost: BSA Motors

The year began with the successful defence of the Unilever business for India, except for the digital business. If this was a loss, the agency made up for it by winning the Digital Agency of the Year award at the Campaign Digital Media Awards and, just last night, at the Campaign Asia Agency of the Year Award.
The year also saw the consolidation of the entire Aditya Birla Group business and the big win of the year, a significant part of the Videocon business, including D2h, Electrolux and the Philips TV business.
No losses at all of senior level talent, no loss of accounts, and a few gains in both business and proof of competence. That’s a good year.
How Campaign India rates the agency: 9

How Mindshare rates itself: 9
We set ourselves an audacious goal to reach 1 Bn $ business billings across South Asia (India, Pakistan, Bangladesh and Sri Lanka) in 2010 and a revenue stream of nearly 20% coming from diversified services. And we have realized this in 2010 on the back of a client focused restructuring of organization dismantling the conventional “office head” model. A wholesome Change Management Program was rolled out by the Corporate Office with a combination of 6 business programs for all 8 branches whose performances will be managed through a structured balanced scorecard framework across 4 perspectives viz., Agency Climate, Client Satisfaction, New Mindshare and Profitability. We have won EMVIES now three years in a row, won the first Campaign Digital Agency of the year. Importantly, India also won the Office of the year, globally across all Mindshare offices. All in all, a fantastic year and all our people are with us to celebrate this success.

Campaign India

Related Articles

Just Published

1 hour ago

Goodbye Facebook, hello Metaface? Social media ...

Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand

2 hours ago

The top 10 skincare and cosmetics brands in ...

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.

6 hours ago

Fastrack moves on to self love

Watch the film conceptualised by Lowe Lintas here

10 hours ago

Yes Bank signals illicit cyber activities, ...

Watch the films conceptualised by the in-house team here