Staff Reporters
Apr 28, 2020

Campaign Connect two-day global virtual event coming June 2-3

Unique event will travel the world linking Campaign communities in Asia, Europe and North America.

Campaign Connect two-day global virtual event coming June 2-3

Campaign is launching a unique two-day global event bringing adland together to discuss how we get the world of advertising back to business and what that will look like.

Travelling the world from Asia, making its way to Europe then North America, Campaign Connect will follow the sun June 2nd and 3rd, bringing you the latest insights and advice from around the globe. Leaders from media, marketing, advertising and our own editorial teams will share experiences, opinions and ideas across three regions through a mix of live webinars, panel discussions and case studies to ensure brands and agencies are in the best shape they can be and are recovery-ready.

The aim for the marketing communications industry to support each other and look positively forward at the steps, bold creative risks and the questioning established processes needed to address new challenges. 

"As Asian markets like China begin to get back to business, where do we find clarity and is there opportunity? How do we anticipate the changes in consumers’ needs, effectively leverage technology, be present and transform into businesses and brands with authenticity and purpose? The conversation on Campaign Connect will help you capitalise on the opportunities and win in the new world," said Atifa Silk, group director, Campaign Asia-Pacific.

WHAT TO EXPECT

  • Big speakers and thought leaders from the world of media and marketing, tuning in from all corners of the globe. We’ll be hearing from the leaders driving change in their respective region
  • First-rate content programme, curated by Campaign’s  content teams from around the world, sharing learnings and providing context to the global crisis and the essential role of advertising in building back brand power and consumer confidence
  • Access to over 24 hours of content, streamed live over two days and available on demand to view at your convenience for one month
  • The opportunity to ask questions live and engage with speakers and attendees in the hub
  • A supportive community Campaign has built to provide insights and tools to help recovery and growth for the industry. Covid-19 is an indiscriminate global crisis that requires a multinational response so it’s important we all come together and discuss the next steps for the industry
  • The removal of traditional competitive barriers as leading thought leaders share ideas and experiences to help get us all back to business


The advertising and marketing industry is in the midst of its most serious crisis in living memory. But personal, corporate, national and global economic stability requires businesses to emerge from this crisis as quickly and effectively as possible.

Campaign Connect wants to help marketing and advertising businesses to do that.

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Source:
Campaign India