It's nearly here. Starting tomorrow, Campaign Connect is bringing together industry leaders from around the globe to share strategies and insights on navigating many of the changes brought on by COVID-19.
Tuesday, June 2
The agenda kicks off Tuesday at 3pm SIN/HK with an Asia-Pacific view of past and present. The region has resiliently bounced back from past economic and political crises, but brands, agencies and publishers are dealing with more variables in many different markets. They'll tell us how they're managing.
Next, businessman and industry visionary Sir Martin Sorrell, who has weathered multiple economic downturns, will give us his pragmatic view on dealing with what he has described as an unfortunate 'Darwinian cull' of the industry. But crisis leads to opprortunity, and Sorrell does see some 'whoppertunities' in digital transformation.
We'll also tackle the relevance and redefinition of luxury in a post-COVID world with the CEO of Richemont, analyse brand responses so far with the chief brand officer of AXA and CMO of Zalora, and will look at the case for investing long-term throughout an economic downturn.
Then, in the first of two global plenary sessions, Publicis chairman & CEO Arthur Sadoun speaks to Campaign about how the holding company will 'build back better', before we catch up with Mastercard CMO Raja Rajamannar. After making a big bet on experiential marketing last year, how have those initiatives adapted to the new reality?
Next, it's over to London for discussions on getting back to growth in Europe, the next 18 months for consumer behaviour and sustainable brands. Later, from New York, guests including Gary Vaynerchuck, Fernando Machado, Brian Wieser, Mark D'Arcy and Lindsay Pattison weigh-in on the present situation and what the future holds.
Wednesday, June 3
To start off, brand leaders from Twitter, Grab and L'Oreal will start things off at 2pm SIN/HK to look at the role of leadership in times of uncertainty. We'll take the pulse of Asian consumer with data from Nielsen and insights from DBS, Havas and the BBC.
As ecommerce takes on new importance post-COVID-19, leaders from Lazada, Visa and Grab discuss the power of the big shopping platforms, the 'superapps', and the rising D2C businesses that are challenging the status quo.
Connecting with the right message may never be more critical. We're joined by leaders from the worlds of social media (Instagram), influencers (AnyMind) and PR (Weber Shandwick) to look at what to say, and when and how to say it in rapidly shifting scenarios.
Finally, before heading into the global plenary with Unilever's Aline Santos and WPP's Laurent Ezekiel, we catch up with the leaders behind Dentsu Aegis Network's newest agency, Dentsumcgarrybowen, to look at the rationale behind starting a brand new agency right in the middle of this crisis.
Then, once again it's off the UK and the US for another full day of strategy and debate, including marketing leaders from Pabst, Lego, Bacardi, Brewdog, AT&T and the global CEOs of OMD and BBDO.
All sessions will be available for replay afterwards for Campaign Connect registrants, so if the timing does not fit, one can simply catch up afterwards.
Don't miss your chance to be part of this great event.
(This article first appeared on CampaignAsia.com)