Cadbury's new thought: 'Shubh Aarambh'

Cadbury Dairy Milk (CDM), the flagship brand of Cadbury India, has recently launched a new campaign, 'Shubh Aarambh'. Created by Ogilvy & Mather, the campaign is based on the concept of the Indian tradition of having something sweet before every auspicious occasion, with the belief that it leads to a favorable outcome.