Cadbury India features disgruntled butler in new Bournville campaign
Cadbury India has rolled out a new commercial for its premium dark chocolate brand, Bournville. Created by O&M, the campaign aims to take forward the 'Earn your Bournville' positioning. The commercial features a disgruntled butler who disobeys the Bournville legend and is 'punished' for it.
by Campaign India Team
To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures