Business Bhaskar, the Hindi financial daily from Dainik Bhaskar has launched its first edition today in Bhopal. Business Bhaskar has an initial print run of more than 20,000 copies. The broadsheet is 12 pages, priced at Rs. 1.50. Yatish Rajawat is the editor of the daily.
Rajiv Jaitly, president ad sales and marketing, DB Corp said, “We understand the needs of the readers in India’s Tier II cities. Bhaskar’s presence in these markets is due to our understanding of the local cultural, informational and the new emerging needs. Hence, the Hindi financial daily that will meet their informational needs with regards to the international, national as well as the local business environment.”
Rajawat said, “Due to the rapid economic growth in Tier II towns in India there is an increased need for a Hindi financial daily in these cities. Business Bhaskar will address this need and will cover news relevant to entrepreneurs as well as working professionals.In true Bhaskar tradition, the launch of the new financial daily was preceded by a pre launch survey in Bhopal; this helped us to understand further the needs and the gaps in the market with respect to business and financial information helping us develop a product ‘by the people and defined by their needs’.”