Campaign India Team
Sep 11, 2009

British Airways’ UK campaign spots Indian opportunity

British Airways has launched its latest TV campaign in the UK with one of its nine 30-second adverts being filmed in India. Created by BBH London, this ad film features Mumbai’s Lakme Fashion Week with a backdrop of the city’s fabric and pulse.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

16 hours ago

The multiverse of men in Asia

The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.

19 hours ago

2026 is the year of ‘Imperfect by Design’

80% of creators believe 2026 is the year to regain creative control, according to Canva’s third annual Design Trends Report.

21 hours ago

Air India is scripting its redemption arc in its ...

Passengers have never smiled more than on an Air India ad.

21 hours ago

India’s food creators are quietly redefining how we ...

Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.