Britannia set to turn 90, launches new thematic campaign

As it prepares to celebrate its 90th anniversary, Britannia has unveiled a new brand campaign that celebrates the Brittania way of life. The campaign has been conceptualized by McCann Erickson and involves a set of three commercials of 45 seconds each, each portraying a montage of situations which integrates Brittania products across categories to showcase how the brand is a part of consumers' daily lives.

by Campaign India Team