Campaign India Team
Sep 20, 2018

Bridgestone rides with Leo Burnett India

The account was won post a multi-agency pitch and will be handled out of the agency's Mumbai office.

Bridgestone rides with Leo Burnett India
Bridgestone, one of India’s leading tyre manufacturing companies, has appointed Leo Burnett India as its creative agency. The account was won post a multi-agency pitch and will be handled out of the agency's Mumbai office.
 
Parag Satpute, MD, Bridgestone India said, “Bridgestone is completing 20 years in India and it was time for us to renew old relations with our dealers, OE partners and consumers in a new way. Leo Burnett India and its group agencies have the right vision and plan to help us make it happen. We are sure that they are the best choice to partner on our journey of transformation.”
 
Bridgestone India’s CMO, Deepak Gulati added, “While choosing a creative agency, our main focus is on the idea that the agency brings in. Leo Burnett India has category and consumer understanding which enables them to bring in great ideas. My vision is to redefine the way tyres are marketed in India through consumer and customer centricity, and innovation."
 
Rakesh Hinduja, executive director and branch head – Mumbai, Leo Burnett India, said, “The brand has immense investments in product innovations that can have a strong role in this low-involvement category. Our endeavour will be to demonstrate these innovations in the right context with the help of data, strategy and creativity. We look forward to helping make Bridgestone the go-to solution for tyre needs, in India.”
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Google Chrome to extend support for third-party ...

In a blog post, Google said it had become clear that "more time is needed across the ecosystem to get this right"

15 hours ago

Apac Effie Awards 2021: 16 shortlists from India

Ogilvy leads with five shortlists; entries from The Womb, BBDO, McCann, The Leo Group and Edelman also in the fray

16 hours ago

'It was the best jury for me, ever': Merlee Jayme ...

The Cannes Lions Radio & Audio jury president dishes on content themes and production trends that made their way into the audio shortlist this year. Plus, how she gave her jury members an 'eargasm'

16 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India