Bridgestone rides with Leo Burnett India

Bridgestone, one of India’s leading tyre manufacturing companies, has appointed Leo Burnett India as its creative agency. The account was won post a multi-agency pitch and will be handled out of the agency's Mumbai office.

 

Parag Satpute, MD, Bridgestone India said, “Bridgestone is completing 20 years in India and it was time for us to renew old relations with our dealers, OE partners and consumers in a new way. Leo Burnett India and its group agencies have the right vision and plan to help us make it happen. We are sure that they are the best choice to partner on our journey of transformation.”

 

Bridgestone India’s CMO, Deepak Gulati added, “While choosing a creative agency, our main focus is on the idea that the agency brings in. Leo Burnett India has category and consumer understanding which enables them to bring in great ideas. My vision is to redefine the way tyres are marketed in India through consumer and customer centricity, and innovation."

 

Rakesh Hinduja, executive director and branch head – Mumbai, Leo Burnett India, said, “The brand has immense investments in product innovations that can have a strong role in this low-involvement category. Our endeavour will be to demonstrate these innovations in the right context with the help of data, strategy and creativity. We look forward to helping make Bridgestone the go-to solution for tyre needs, in India.”