T Gangadhar, vice president and head of marketing, SET Max is set to join Mediaedge:cia (MEC) as managing director. The appointment is effective August 14th. As part of the new management structure, Gangadhar (also known as Gangs) will be responsible for the continued business development of the agency; the delivery of communications planning through diversified services and will continue to build the MEC brand and team throughout the country. All office general managers and functional heads will report to Gangadhar, who will in turn report to Shubha George, who was earlier MEC’s managing director.
Regarding George’s new designation within MEC, Joost Dop, CEO, MEC Asia Pacific said, “Right now, the focus is on Gang’s appointment. We will be making an announcement regarding Shubha’s new role soon.”
Before his move to Sony, Gangadhar was vice president, strategic planning, Lowe India, where he was looking after the Chennai and Bangalore office. He began his career as a management trainee with Mudra Communications in 1994 and quit the agency as an account supervisor in 1997. He then moved to Lowe (then Ammirati Puri Lintas) in Bangalore where he was working on the Kwality Walls business. He spent a brief stint on the client side, in 1999, when he moved to the middle east. In 2000, he moved back to Lowe in the south where he joined as brand servicing director. He quit Lowe in 2005 and took a sabbatical for close to nine months before moving to Sony.
Explaining the move to the media side of the business, Gangs told Campaign India, “My own sense of MEC as an agency has been that of a young, hungry organisation and that appealed to me. I have never worked on the media side before, but that sense of the unknown, frankly, was part of the excitement. At MEC, my outlook will not be through the micro lens of media but will be more of a holistic brand perspective.”
Dop said on Gang’s appointment, “MEC India is one of our fastest growing and most successful companies in Asia Pacific. In order to continue the momentum in India, I’m very pleased that we have found a superb candidate in Gangs to further strengthen our management team. His ability to identify consumer insights and his flair for creative ideas coupled with sound business acumen will be a true asset to MEC India as the company continues to grow with new business and existing clients.”