Breaking news: Motivator bags Honda Jazz

Honda SIEL Cars India (HSCI) has handed over the media duties of its latest hatchback, Honda Jazz, to Motivator.The agency bagged the account following a multi-agency pitch.Most of the other Honda brands are handled by Dentsu Media in India.The brief given to the agency is to build awareness about the brand; break the current hierarchy in the car industry (A, B and C segment) and create a new space for the brand in the minds of people by asking them to break out of stereotype.

by Campaign India Team