Advertising Marketing
Eularie Saldanha
Jan 18, 2023

Brands that won’t adapt to cookie regulations are going to lag majorly in two years: Shirli Zelcer

The global head of analytics and tech, Merkle is currently in India and speaking with us about the transition of the agency post-acquisition, the evolving role of AI, its usage and more…

Shirli Zelcer

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

3 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Akasa Air puts ground crew in the spotlight

4 Akasa Air puts ground crew in the spotlight

Dentsu appoints bankers to seek buyers for international business

5 Dentsu appoints bankers to seek buyers for international business

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

6 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

8 Micro-influencers, major shifts: India’s new marketing frontier

India’s online gaming bill redraws the playing ad-spend playbook

9 India’s online gaming bill redraws the playing ad-spend playbook

Spotify tunes up for programmatic advertising push

10 Spotify tunes up for programmatic advertising push

Related Articles

India: 5% revenue, 100% strategic game-changer for Merkle
Marketing
Dec 19, 2024
Vinita Bhatia

India: 5% revenue, 100% strategic game-changer for ...

The value of language in an AI-generated marketing world
Advertising
Aug 21, 2024
Robert Sawatzky

The value of language in an AI-generated marketing ...

Meta announces upcoming digital marketing book
Advertising
Mar 06, 2025
Campaign India Team

Meta announces upcoming digital marketing book

India's digital advertising industry to be INR 69,856 crores by end-2026: Study
Advertising
Mar 24, 2025
Campaign India Team

India's digital advertising industry to be INR ...

Just Published

LePub head creative, co-president departs following Cannes scandal
Advertising
54 minutes ago
Emma Thumann

LePub head creative, co-president departs following ...

Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.

Google can keep Chrome — but must share data with rivals, judge rules
Marketing
59 minutes ago
Robin Langford

Google can keep Chrome — but must share data with ...

The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.

Publicis could deliver a 'knockout punch' to rivals with Dentsu purchase
Advertising
1 hour ago
Chris Powell

Publicis could deliver a 'knockout punch' to rivals ...

Blog post by Forrester analyst Jay Pattisall claims Publicis Groupe, Havas, and Accenture Song could all be possible suitors for Dentsu.

Dentsu CEO responds to international sale speculation: ‘No decisions have been made’
Advertising
1 hour ago
Gideon Spanier

Dentsu CEO responds to international sale speculatio...

'We aim to rebuild our international business on our own,' Hiroshi Igarashi says, although it is considering other options.