Campaign India Team
Mar 07, 2014

Brands look to ride Women's Day wave

Godrej, Maruti, Tanishq and Star Plus look to connect with special initiatives

Brands look to ride Women's Day wave
Godrej is promising to make men 'Dance to a woman's tune', Maruti has launched 'Queen of the Road', Star Plus has roped in Vidya Balan, and Tanishq will get women to #SnapOutOfIt - all in an attempt to connect with women in the lead up to Women's Day, 8 March.
 
Godrej 'Dance to My tune'
 
Godrej has launched a digital campaign ‘Dance to My Tune’, a women-only web experience. Designed and conceputalised by JWT, the digital campaign focuses on Indian women who feel their partner should help them in their household chores. Women can visit www.dancetomytune.com, pick an image, pick their partner's image and choose the task they want their partners to do - like ‘Look sharp’, ‘Whip up a meal’, ‘Do the laundry’, ‘Clean up the room’ and ‘Do something romantic’. An exclusive tailor-made video will be created featuring the man dancing and doing the given task. And of course, the Godrej product line helps the man get the job done.
 
Star Plus' No more kamzor
 
Star Plus will attempt to bring about the change people want to see around them with their new initiative - No More Kamzor. On Saturday, 8 March, at 1 pm, the channel will recognise and honour women 'who refused to let society defeat their spirit and through their stories of triumph convey information that will empower many others like them'. The show will be hosted by Vidya Balan. 
 
Maruti's 'Queen of the Road' contest
 
Maruti Suzuki India has launched a programme to help women learn driving at discounted rates at Maruti Driving Schools. The auto manufacturer has also launched the second edition of its 'Queen of the Road' contest, an initiative to encourage driving skills amongst the women of the country. The contest is open to all women over the age of 18 years. Participants have to undergo three stages until the final round- an online test, a practical evaluation at a Maruti Driving School and the zonal winner shortlisting procedure. Winners from each of the four zones will be given the title of 'Queen of the Road' and will walk away with prize money of Rs. 50,000 each. 
 
Tanishq's #SnapOutOfIt
 
Tanishq is looking to target working women in Bengaluru, Mumbai and New Delhi for its brand Mia through a campaign this women's day. A social media campaign was launched on 2 March and invited women to get someone to shoot a 30-second video, in which they state why would they require a break. The most convincing entries would be treated to fun activities free of cost on Women's Day.
Source:
Campaign India