Advertising In-Depth
Marielle Descalsota
Oct 08, 2025

Brand suitability is key: IAS on AI's role in verification that cuts ad waste

Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.

Marc Grabowski and Laura Quigley, IAS

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