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Brand Republic has launched its own YouTube channel which will showcase the website's audio-visual content.The ad-supported channel features video reports from Brand Republic editorial staff, interviews from BR.tv, where leading figures from across the marketing and media industries are interviewed in a studio environment, and weekly vox-pops with members of the public on the media issues of the day.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.