Brand, not communication, is the behaviour

There is an oft-repeated story, possibly apocryphal, about the commitment to customer satisfaction at Nordstrom, the famous US retailer. The story goes that the brand is so strongly committed to its ‘No questions asked’ returns policy, that when a person brought in a product that had not even been bought at Nordstrom, they refunded the purchase amount to him. No questions asked.Now, that is commitment to customer satisfaction.

by Campaign India Team